Target Audience

The target audience is the people that the artist wants to buy/consume the product. The media needs an audience to make money and gain fame. An artist’s target audience depends on the genre and style of their music and image. So an artist’s image must be right to attract that audience. This is done through promotions and website.

Taylor Swift is a very successful artist who reaches a wide audience. She fuses her country music roots with modern pop tunes, which has helped her, reach to a wider mainstream audience and become very successful. Probably her biggest target audience is young girls. As she is only seventeen herself, she is very relatable for girls and her music is also very conventional so everyone will hear it. Her promotions take place in magazines such as teen vogue, bliss, pop magazine and other teen magazines in an effort to reach the audience. Her relationship with Disney stars such as Miley Cyrus and Selena Gomez help her to further the attention of the target audience and her performances at the Teen Choice awards and VMAs helps her promotion.

Her website is also typical of an artist who caters for this audience. The use of happy, bright colours and large pictures of her looking happy and young help connect with young girls. In addition her songs cover issues that are significant for teenage girls.  

Taylor has had many performances on MTV and related companies, which is perhaps more grown up than the main audience, but this means she can reach more people.